Bill Johnson

Over the past three decades, Bill Johnson has been a creative director, owned his own ad agency, sold his company, worked for a large corporate in-house group, and finally returned to the agency business with Fort Worth’s Witherspoon – balancing work while working on his master’s degree.


He reinvented himself as an instructor in 2006 with a Teaching Fellow appointment at the University of North Texas where he received an MFA in Communication Design in 2009. His career clients include Mary Kay Cosmetics, American Airlines, Travelocity, Burlington Northern/Santa Fe Railroad, Radio Shack, and Santa Fe Convention and Visitors Bureau.


Mr. Johnson is most known for the original naming and branding of Travelocity, American Airlines/Sabre’s online travel agency in 1996. He also helped launch the initial websites for Mary Kay, Zales, Exxon, and Ford Consumer Finance and won awards designing Pier 1 Imports annual report for many years. Beyond professional accomplishments, however, Bill is most proud of his rapport with his students. He is committed to helping students create breakthrough work that has the potential to become part of the cultural conversation. He remains dedicated to the pursuit of big ideas through inspired conceptual development and fastidious execution.


B.F.A., University of North Texas

M.A., Texas Woman's University

M.F.A., University of North Texas

347 Moudy South
(817) 257-6564

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