Dr. Bright’s refereed publications have appeared in the Journal of Marketing Communication (2011), Journal of Interactive Advertising (2008) and the International Journal of Electronic Business (2008). In addition, her research has been presented at the annual conferences of the American Academy of Advertising, International Communication Association, Association for Education and Journalism in Mass Communication, American Marketing Association, Information Architecture Summit, and the American Society for Information Science and Technology. Dr. Bright’s work also appears in two recently published books on new media and technology, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (2010, IGI-Global) and Immersed in Media: Telepresence in Everyday Life (2010, Erlbaum).
Professionally, Dr. Bright has spent over a decade working in the interactive advertising business in Austin, Texas. Her experiences include working as a marketing coordinator at a “dot com”, running a web design consultancy with one of her siblings, and administering online consumer panels for academic and industry research. For her post-doctoral fellowship, Dr. Bright worked as a Research Fellow for Media Research Labs, Inc., a Disney funded market research company specializing in experimental research and physiological data collection.
Dr. Bright currently serves on several university committees including the Undergraduate Council and the Schieffer School Technology Committee. She also works with graduate students on their research endeavors for theses and Master’s reports.
When not teaching and researching, Dr. Bright can be found crafting, gardening or hunting for good foodie finds in the DFW metroplex.
LinkedIn: Laura Bright, Ph.D.
B.S., University of Texas at Austin
M.A., University of Texas at Austin
Ph.D., University of Texas at Austin