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Laura Bright

Laura Bright, Ph.D. is a three-time graduate of UT Austin with specializations in interactive advertising, media planning, and consumer behavior. Her research interests focus on consumer interactions in online environments, including social networking sites, customized websites, RSS feeds and new media applications. As an assistant professor at TCU, Dr. Bright teaches channel planning, campaigns, and strategic communication in new media.

 

Dr. Bright’s refereed publications have appeared in the Journal of Marketing Communication (2011), Journal of Interactive Advertising (2008) and the International Journal of Electronic Business (2008). In addition, her research has been presented at the annual conferences of the American Academy of Advertising, International Communication Association, Association for Education and Journalism in Mass Communication, American Marketing Association, Information Architecture Summit, and the American Society for Information Science and Technology. Dr. Bright’s work also appears in two recently published books on new media and technology, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (2010, IGI-Global) and Immersed in Media: Telepresence in Everyday Life (2010, Erlbaum).

 

Professionally, Dr. Bright has spent over a decade working in the interactive advertising business in Austin, Texas. Her experiences include working as a marketing coordinator at a “dot com”, running a web design consultancy with one of her siblings, and administering online consumer panels for academic and industry research. For her post-doctoral fellowship, Dr. Bright worked as a Research Fellow for Media Research Labs, Inc., a Disney funded market research company specializing in experimental research and physiological data collection.

 

Dr. Bright currently serves on several university committees including the Undergraduate Council and the Schieffer School Technology Committee. She also works with graduate students on their research endeavors for theses and Master’s reports.

 

When not teaching and researching, Dr. Bright can be found crafting, gardening or hunting for good foodie finds in the DFW metroplex.

 

 

Website: http://brightwoman.com/

Twitter: lbright

LinkedIn: Laura Bright, Ph.D.

 

 

B.S., University of Texas at Austin

M.A., University of Texas at Austin

Ph.D., University of Texas at Austin


354 Moudy South
(817) 257-5251

l.bright@tcu.edu
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